Vercel Web Analytics vs Umami
Side by side, from each tool’s own pages. Highlighted rows are where the two differ.
 Vercel Web Analytics | ||
|---|---|---|
| Pricing | ||
| From (USD / month) | Not listed | $20 |
| Price model | Not listed | Freemium |
| Free plan | Not listed | Yes |
| Free trial | Not listed | 14 days |
| Privacy and hosting | ||
| Cookieless by default | Yes | Yes |
| Self-hostable | Not listed | Yes |
| EU hosting | Not listed | Yes |
| Data regions | Not listed | US, EU |
| Code and company | ||
| Open source | Not listed | Yes |
| Vendor | Vercel | Not listed |
| Last checked | October 26, 2026 | October 26, 2026 |
| Listed features | ||
| API | Not listed | Yes |
| Custom events | Yes | Yes |
| Funnels | Not listed | Yes |
| Goals | Not listed | Yes |
| Heatmaps | Not listed | Yes |
| MCP server | Not listed | Yes |
| Realtime | Not listed | Yes |
| Revenue | Not listed | Yes |
| Session replay | Not listed | Yes |
| UTM tracking | Not listed | Yes |
| Filed under | ||
| Cookieless analytics | Yes | Yes |
| Heatmaps and session replay | No | Yes (differs) |
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