Umami vs Matomo Analytics
Side by side, from each tool’s own pages. Highlighted rows are where the two differ.
 Matomo Analytics | ||
|---|---|---|
| Pricing | ||
| From (USD / month) | $20 | $26 (differs) |
| Price model | Freemium | Freemium |
| Free plan | Yes | Yes |
| Free trial | 14 days | Not listed |
| Privacy and hosting | ||
| Cookieless by default | Yes | Not listed |
| Self-hostable | Yes | Yes |
| EU hosting | Yes | Yes |
| Data regions | US, EU | Europe, Frankfurt, Germany (differs) |
| Code and company | ||
| Open source | Yes | Not listed |
| Vendor | Not listed | Matomo |
| Last checked | October 26, 2026 | October 26, 2026 |
| Listed features | ||
| A/B testing | Not listed | Yes |
| API | Yes | Yes |
| Custom events | Yes | Yes |
| Funnels | Yes | Yes |
| Goals | Yes | Yes |
| Heatmaps | Yes | Yes |
| MCP server | Yes | Not listed |
| Realtime | Yes | Yes |
| Revenue | Yes | Not listed |
| Session replay | Yes | Yes |
| UTM tracking | Yes | Not listed |
| Web vitals | Not listed | Yes |
| Filed under | ||
| Cookieless analytics | Yes | No (differs) |
| Heatmaps and session replay | Yes | Yes |
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